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BuKe factory >> process >> The meaning of substitution in graphic design

The meaning of substitution in graphic design

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2026-02-28 | 696 Views | 🔊 Click to read aloud ❚❚ ▶ | Share:
The meaning of substitution in graphic design

The meaning of substitution in graphic design

Replacing the form to create graphics with new visual appeal, and assigning element substitution to the overall form after replacement is commonly referred to as "stealing beams and replacing columns" or "transplanting flowers and trees".

It is based on conventional semantic forms, replacing a certain part of the original object with other similar or dissimilar shapes. Although the structural relationships in the object form remain unchanged, the new set of shapes brings a sublimation of meaning due to the replacement of form. The logical distortion makes the graphic appearance refreshed, giving people unexpected visual effects and absurd logical visual impact.



The meaning of substitution in graphic design
The meaning of substitution in graphic design

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