Decorative graphics used in printing packaging design for printing factories[Buke Printing]

Decorative graphics used in printing packaging design for printing factories[Buke Printing]

In packaging design, various decorative graphics are also used, including concrete, semi concrete, and abstract ones. Concrete graphics are graphic representations of natural and man-made objects using realistic, pictorial, and sensory techniques. They are relatively objective and realistic, easily accepted by consumers, and have good persuasive power.

Semi concrete graphics are the transformation and exaggeration of concrete materials to make them simpler and more abstract, with both concrete and abstract characteristics. They are more modern and fashionable than concrete graphics, easier to recognize and understand than abstract graphics, and more accurate, interesting, and attractive. Especially in the form of comics and cartoons, which are deeply loved and favored by young people, the use of cartoon shapes with affinity, liveliness, and simple shapes in packaging has become a trend and trend. Cartoon images are gradually developing from the original field of children's product packaging design towards adult and popular direction. Abstract graphics refer to extracting the essence of natural objects and forming graphics that are detached from natural traces.

Abstract graphics have the freedom of expression, diverse forms, and strong sense of the times, which can create more associations for consumers. There are several types of abstract graphics

(1) Geometric shapes

Geometric shapes are shapes composed of straight lines, lines, and curves. By using elements such as points, lines, and surfaces, and utilizing the most basic design language, they create a visually distinctive sense of order that combines the dual characteristics of symbols and shapes. Combined with colors, they can express various personalities and connotations, and have a strong impact

(2) Organic graphics

There are countless substances and phenomena in nature, and their forms, states, and rich surface textures of different materials are the source of creation. Organic graphics use the natural and inexhaustible element textures of nature to form graphics in the form of natural curves, bringing consumers different visual experiences and associations, highlighting the characteristics and taste of the product.

(3) Computer generated graphics

Modern design cannot do without computer-aided design. Image design software has opened a door for people, and the unpredictable abstract graphics provided by computers have provided rich materials for packaging design. The graphic psychology that humans possess enables them to process graphic language in the same way as they process written language, with a visual intuition system of self-improvement and induction.

In product packaging design, when abstract graphics are used as the main representation image, their concepts and demands are usually associated with the packaged product and contain strong implications, making consumers associate the excellent quality and rich connotation of the items inside the packaging through the abstract graphics on the packaging. Abstract beauty can provide consumers with more thinking space and freedom to unleash their artistic imagination

Decorative graphics used in printing packaging design for printing factories[Buke Printing]