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BuKe factory >> 什麽是印刷廠印刷色彩中的心理效應

什麽是印刷廠印刷色彩中的心理效應

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-08-27 | 471 Views | Share:
色彩的感受通常可以通過心理來判斷。色彩作為視覺傳達的重要因素,它總是通過兩個方面在不知不覺中左右著人們的情緒和行為。一方面是人的大腦在色光直接刺激下的直覺反應,如明度高的色彩,刺眼、使人心慌;紅色奪目鮮艷,使人興奮。這是一種直覺性的反應,屬於直接性心理效應。

什麽是印刷廠印刷色彩中的心理效應

色彩的感受通常可以通過心理來判斷。色彩作為視覺傳達的重要因素,它總是通過兩個方面在不知不覺中左右著人們的情緒和行為。一方面是人的大腦在色光直接刺激下的直覺反應,如明度高的色彩,刺眼、使人心慌;紅色奪目鮮艷,使人興奮。這是一種直覺性的反應,屬於直接性心理效應。

當直接性心理效應相當強烈時,會喚起直覺中更為強烈、復雜的心理感受,如飽和的紅色令人產生興奮、悶熱的心理情緒,甚至聯想到戰爭、傷痛、革命等,這種因前種效應而聯想到的更強烈、更深層意義的效應屬第二個方面,即色彩的間接性心理效應。

然而,人的心理狀態和對色彩的感知會因各自的生活經歷和文化背景發生變化。即使同一個人,在不同的情緒、環境下,對色彩的反應也是不同的,所以,對色彩的理解和體驗只憑單純的直覺是完全不夠的,它需要融入各方面知識的積累和人生的體驗,從中獲得屬於自己的感覺

什麽是印刷廠印刷色彩中的心理效應
什麽是印刷廠印刷色彩中的心理效應

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