How to set character spacing, line spacing, and line width in brochure printing

How to set character spacing, line spacing, and line width in brochure printing

Word spacing refers to the blank distance between characters in a text line. The spacing of a typical book is 15 width of the regular text used.

Line spacing refers to the blank space between two lines of text, usually occupying half a character's space, which is 12 or 35 times the font size of the main text. Generally, line spacing should be greater than word spacing. The width of the line spacing is not only related to the aesthetics of the layout, but more importantly, it affects the smoothness of reading. If the line spacing is too narrow, it is easy to confuse lines, and if the line spacing is too wide, it will not only affect the reader's reading experience

Overall coherence will also increase paper consumption. Appropriate line spacing can make reading convenient and the layout clear and beautiful.

In terms of setting the line width, it should meet the visual comfort level of people. If the line is too wide, the person's head needs to rotate to read a line, and it is easy to make mistakes over time: if it is too narrow, the frequency of line breaks when moving the line of sight is too fast, causing eye fatigue. In general, the optimal width of the eyes for a normal person to read is about 10 centimeters, which is 27 Chinese characters with the number 5 or about 20 Chinese characters with the number 4. The center of a 32 format edition is generally 10 centimeters wide and 16 centimeters high, with the text arranged throughout the column. The center of a 16mo edition is about 15cm wide and 21cm high, usually arranged in two columns.

How to set character spacing, line spacing, and line width in brochure printing