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BuKe factory >> Questions >> 廣告招貼版面印刷設計的原則

廣告招貼版面印刷設計的原則

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-09-22 | 498 Views | 🔊 Click to read aloud ❚❚ ▶ | Share:
廣告招貼版面印刷設計的原則

廣告招貼版面印刷設計的原則

1)新穎別致

色好的創意加上新穎別致、與眾不同的形式才能引起人的註意,實現有效傳達信

2)簡潔凝練

簡潔凝練的視覺傳達是設計的基本要求。焦點越集中,主體就越突出,簡潔凝練的視覺傳達設計也是信息時代的發展趨勢


3)誇張對比

誇張主要用於突出對象的某些特色。誇張的對象,增加廣告招貼的幽默意味,容易使觀眾過目不忘

廣告招貼版面印刷設計的原則



4）招貼版面編排的一般程序


(1)提煉主題思想。


(2)搜集創作素材。


(3)選擇編排內容


(4)確立主題思想的表現形式


(5)依照版面,決定主題位置


(6)確定字體、字號、書寫或照排字體及色彩


(7)決定版面的構成形式


(8)拍攝或選定相關的圖片和圖形


(9)審視主題與文案的視覺順序與位置


(10)把握版面整體性與空間層次。

廣告招貼版面印刷設計的原則
廣告招貼版面印刷設計的原則

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