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BuKe factory >> Design >> 書籍印刷腰封版面設計的新思考

書籍印刷腰封版面設計的新思考

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-09-16 | 439 Views | 🔊 Click to read aloud ❚❚ ▶ | Share:
在視覺圖像更適應廣大消費者審美需求的時代,大多數腰封設計仍然停留在單純使用文字編排的設計上,已經無法吸引觀者的眼球。版式設計作為能夠提高圖書瞬間沖擊力和震撼力的基本設計元素,其宣傳推廣的效果不言而喻。所以何設計出非同凡響、奪人眼球的版面成為評價書籍腰封是否能夠成功履行其功能的標準。

書籍印刷腰封版面設計的新思考

在視覺圖像更適應廣大消費者審美需求的時代,大多數腰封設計仍然停留在單純使用文字編排的設計上,已經無法吸引觀者的眼球。版式設計作為能夠提高圖書瞬間沖擊力和震撼力的基本設計元素,其宣傳推廣的效果不言而喻。所以何設計出非同凡響、奪人眼球的版面成為評價書籍腰封是否能夠成功履行其功能的標準。

設計者能夠利用版式設計中字體和背景之間互動關系產生的負性空間形成一種新的形狀,使人的視覺在正負形之間游走,形成富有動感和趣味性的形態。將字體進行再設計,與背景、圖形之間產生一種溝通,能夠使呆板的版面瞬間變得生動。


腰封設計除了運用這種由文字轉向圖形的訴說模式外,還應充分挖掘書籍內圖形,通過色彩、圖案等視覺圖像信息,使讀者對書籍產生興趣或好感,從而激發讀者的購買欲望。

從理性語言再現轉變為感性化的情緒渲染,一切以獲得一種即刻反應、煽動性、轟動性、沖擊的效果為目的,進行版面元素的設計。

書籍印刷腰封版面設計的新思考
書籍印刷腰封版面設計的新思考

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