Case Study of Starbucks' Green Marketing Promotion Design

Case Study of Starbucks' Green Marketing Promotion Design

The Starbucks Green coffee logo and the mermaid inside the circular logo complement each other very well. Today, Starbucks has become synonymous with the coffee brand. The first Starbucks Coffee specialty store, Starbucks Coffee, opened in 1971 in a market corner of Seattle in the northwest of the United States. It now not only occupies the entire coffee market in the United States, but the number of specialty stores around the world is also rapidly increasing, gradually becoming the largest enterprise in the coffee consumption market.

Starbucks' success lies in its ability to evoke images of Parisian outdoor coffee, Milano EspressoBar, or the traditional coffee image of South American coffee farms. This is also a strategic effect that has transformed Starbucks into a vibrant and urban cultural beverage that consumers are willing to accept for the younger generation. Since 1987, Starbucks has placed great emphasis on promoting comprehensive marketing of its corporate image.

Not only is the "Starbucks Green" logo wrapped around mermaids printed on tissues, but the decoration design style of cups and specialty stores also uses a unified organic image, instilling in customers the concept that "Starbucks produces the best and most authentic coffee". The case of Starbucks illustrates that a good VI engineering system that can withstand the test of time is a key chip for successful marketing. Successful VI can make the brand's color become the spokesperson for the brand, without having to recall more parts to successfully shape the brand image.

For example, in real estate advertising, the influence on consumers is emphasized. When people see orange, they involuntarily think of Taobao; When you see pink green, you will associate it with Tiffany, and the same situation also exists in the real estate advertising industry. People familiar with real estate will associate light flesh color with United Gree. Successful real estate color marketing can also deeply penetrate people's hearts.

Case Study of Starbucks' Green Marketing Promotion Design