The expressive techniques of color application in advertising design

The expressive techniques of color application in advertising design

The use of advertising colors can be approached from three perspectives:

Firstly, from the perspectives of physics, biology, and aesthetics, the use of color in advertising should be centered around visual communication. The use of color in advertising should be easy to see and read, utilizing visual and formal aesthetic principles;

Secondly, from the perspective of marketing and marketing, the color used in advertising should be guided by the advertising theme, highlighting product characteristics while also conforming to brand tone;

Finally, from a psychological perspective, guided by the audience's color psychology, the use of advertising colors can utilize the associative symbolic meanings of colors

The expressive techniques of color application in advertising design