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BuKe factory >> knowledge >> 有意註意是什麽意思？專業印刷廠家為您介紹

有意註意是什麽意思？專業印刷廠家為您介紹

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-08-28 | 488 Views | 🔊 Click to read aloud ❚❚ ▶ | Share:
有意註意是什麽意思？專業印刷廠家為您介紹

有意註意是什麽意思？專業印刷廠家為您介紹

也稱隨意註意或主動註意,是有預定目的並需要意志努力的註意。有意註意要有一定的目的性、需要意志努力並主動地對一定事物發生註意,自覺性較好,保持時間也較長但人在有意註意狀態下消耗精力多,很容易因疲勞導致註意分散。例如,要裝修的人就會去建築材料市場購買材料,要買餐桌的人到了傢具店就會直奔餐桌而去,這樣有目的性的註意就是有意註意。有意註意與無意註意不同,有意註意的集中和保持需要有堅強的意志排除乾擾才能維持,這時人的需要已經轉化為對能滿足這種需要目標的追求。



對於在廣告受眾而言,有意註意通常存在於以下兩種情況中:一是有購買某種商品的意向而尋求該商品信息的人,他們會通過各種渠道來獲取商品信息;二是新近購買了某種商品的人,他們會再通過廣告來判斷自己的購買決策是否正確,通過廣告進行商品的對比,包括價格、功能、外觀、材料、色彩等,希望為自己的決策提供支持而獲得種心理安慰。

有意註意是什麽意思？專業印刷廠家為您介紹
有意註意是什麽意思？專業印刷廠家為您介紹

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