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BuKe factory >> knowledge >> 專業印刷廠家包裝設計中如何應用象徵性

專業印刷廠家包裝設計中如何應用象徵性

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-08-28 | 520 Views | 🔊 Click to read aloud ❚❚ ▶ | Share:
專業印刷廠家包裝設計中如何應用象徵性

專業印刷廠家包裝設計中如何應用象徵性

1.聯想

包裝設計中,設計師為了強調產品特點,往往採用聯想手法。如澳大利亞的“ CASCADE”袋狼牌啤酒標貼設計,採用已經滅絕的澳大利亞特有的有袋動物袋狼作主題表現,是獨一無二的,使消費者聯想到澳大利亞


2.模擬

利用人對生活的認識,在包裝設計時在畫面按設計意圖創造出模擬形象。南非的鮭魚肉包裝設計,採用寧靜的傍晚湖面圖片作為主題背景,模擬大自然的寧靜、博大、包容感,使內裝的商品顯得更加名貴。


3.寓想

包裝設計可從多種角度來表現商品的主題,甚至是很少的提示,都會讓消費者產生跳躍性思維,留下更大的想象空間,以達到促銷的目的。

英國的“ CANTAO”運動配套用品包裝設計採用簡練的圖案營造休閑的度假感覺,使人產生無限的遐想。

專業印刷廠家包裝設計中如何應用象徵性
專業印刷廠家包裝設計中如何應用象徵性

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