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BuKe factory >> knowledge >> 平面設計服裝風格的傳播模式分析

平面設計服裝風格的傳播模式分析

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-11-22 | 523 Views | 🔊 Click to read aloud ❚❚ ▶ | Share:
平面設計服裝風格的傳播模式分析

平面設計服裝風格的傳播模式分析

符號作為交際系統的組成部分,為人們傳達著信息。符號進入傳播過程後,是通過一定的傳播模式進行的。1954年,施拉姆在《傳播是怎樣運行的》一文中提出了傳播過程模式,這就是著名的奧斯古德-施拉姆模式。

服裝風格,作為一種非語言符號與其他符號相同,傳播的過程也遵循奧斯古德-施拉姆模式。這是一個高度循環的模式,按照這個模式,在傳播過程中,傳播者既是製成符號者、解釋者,也是還原符號者;受傳者也是如此。傳、受雙方互為傳播過程的主客體,行使著相同的功能,即編碼和譯碼。編碼的過程中,傳播者發出信息,目的是通過某種確定的風格特徵傳達其背後所蘊含的意義,運用解釋、引導、展示等等方式,使傳播受眾能夠識別這種具體的風格類型。當傳播受眾能夠由此外在特徵產生意義的聯想,這就是服裝風格意指系統發生作用,符號的價值體現出來,服裝風格背後蘊含的文化意義、生活理念被廣泛傳播,這是譯碼的過程。


人們在交際過程中運用服裝風格這種符號傳達信息,傳達的過程就是從表達到理解的過程,也就是從編碼到譯碼的過程。

平面設計服裝風格的傳播模式分析
平面設計服裝風格的傳播模式分析

 

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