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BuKe factory >> Design >> 平面設計的表達類別(一)聯想與會意

平面設計的表達類別(一)聯想與會意

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-11-19 | 554 Views | Share:
聯想是人類最基本的思維方式,是由一事物想到另一事物,從一種觀念推想到另一種觀念。聯想有著極大的自由度,它所傳遞出的信息只是表示種可能性,而受眾在接受信息時可以依據自己以往的生活經驗去解讀圖形。

平面設計的表達類別(一)聯想與會意

聯想是人類最基本的思維方式,是由一事物想到另一事物,從一種觀念推想到另一種觀念。聯想有著極大的自由度,它所傳遞出的信息只是表示種可能性,而受眾在接受信息時可以依據自己以往的生活經驗去解讀圖形。

通過聯想而實現的會意是指用兩個或兩個以上互不相乾的形組成一個新形,進而組成一個新的概念。

這種組合要求所用的形必須是大家所熟悉的它們構成後的結果必須是大家所能接受和領會的,這種形的組合是通過一個概念或意義上的交叉點來組合的,必須基於大家所熟悉和習慣的事物上,創意的表達才會完全。

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平面設計的表達類別(一)聯想與會意
平面設計的表達類別(一)聯想與會意

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