Trademark anti-counterfeiting packaging design [Buke printing]

商標防偽包裝設計【步殼印刷】

There are different descriptions of the definition of a trademark. In China, the definition of a trademark is: "A trademark refers to a visual symbol composed of text, graphics, letters, numbers, three-dimensional signs, and color combinations used by producers or operators on goods and their packaging or service marks to distinguish their goods or services from those of others." The World Intellectual Property Organization defines a trademark as "a symbol used to distinguish the goods of an industrial or commercial enterprise or such enterprise group

Trademarks are widely used in modern production and service fields, and are also an essential component of product packaging design, playing an important role in anti-counterfeiting packaging applications.

The principle of trademark anti-counterfeiting packaging design is to use the trademark to play its role in preventing counterfeiting methods and strategies in packaging (or packaging related activities). Trademarks are important industrial property rights, as well as important weapons for participating in market competition, and also an important means to prevent counterfeit goods

The design of a trademark should follow relevant design rules and place the trademark pattern in prominent positions on packaging, product manuals, product promotional data, etc., making it easy for consumers to identify and leave a deep impression. A well-designed trademark should be registered immediately, and only after registration can the trademark be protected by law. After trademark registration, efforts should be made to strengthen the promotion of products and trademarks, increase their visibility, and exert the "trademark effect" to form a good reputation for the trademark. At the same time, it will also have a certain influence on counterfeiters. When designing trademark anti-counterfeiting packaging, the trademark logo should be used reasonably, and other anti-counterfeiting technologies should be combined with the trademark logo to effectively improve the anti-counterfeiting strength of the trademark. For example, combining the production of trademark patterns with laser holographic anti-counterfeiting technology to produce laser holographic anti-counterfeiting trademarks for trademark anti-counterfeiting design can achieve better anti-counterfeiting effects.

商標防偽包裝設計【步殼印刷】