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BuKe factory >> Design >> 腰封設計形成的視覺心理引發讀者的關註

腰封設計形成的視覺心理引發讀者的關註

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-09-16 | 452 Views | 🔊 Click to read aloud ❚❚ ▶ | Share:
當人們逛書店時,往往對一些意外的元素結構產生特別的興趣。這種意外的元素包含特殊的書籍形態、色彩、材料和附加部件等,腰封設計相較於平面封面形成的三維空間、凸起的結構關系和色彩關系,使得書籍整體感覺具有激發讀者仔細觀察的誘導性。

腰封設計形成的視覺心理引發讀者的關註

除了視覺美感表達和書籍內容提要之外,腰封設計還在一定程度上與觀者的視覺心理存在互動。腰封的形態、色彩、編排、材料等諸多方面的體驗由視覺感知引發的大腦記憶、想象、聯想等心理活動影響人們的心理,從而影響書籍整體設計給予讀者的面貌,然後將這些印象一並組合起來,深入、完整地讓讀者瞭解和感受書籍設計的美感。

 

當人們逛書店時,往往對一些意外的元素結構產生特別的興趣。這種意外的元素包含特殊的書籍形態、色彩、材料和附加部件等,腰封設計相較於平面封面形成的三維空間、凸起的結構關系和色彩關系,使得書籍整體感覺具有激發讀者仔細觀察的誘導性。


具有特色的腰封設計能夠帶給讀者特殊的視覺效果,喚起心理上的新鮮感,如《喬布斯給年輕人的忠告》腰封使用的金屬紙形成的強烈質感有別於別的書籍,在展示的眾多書籍中脫穎而出,這種通過採用不同質感材料形成對比的書籍設計方式十分常見,既做到了刺激讀者的眼球,又將書籍整體精品意味層次上升,吸引讀者動手翻閱,達到了十分理想的書籍裝幀設計效果。

腰封設計形成的視覺心理引發讀者的關註
腰封設計形成的視覺心理引發讀者的關註

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