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BuKe factory >> Design >> 書籍印刷的腰封視覺心理產生的情感

書籍印刷的腰封視覺心理產生的情感

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-09-16 | 395 Views | 🔊 Click to read aloud ❚❚ ▶ | Share:
視覺心理互動的產生分為大體感受、細節觀察及關聯想象三個逐漸遞進的步驟。腰封設計中很多視覺元素能夠誘導讀者產生豐富的心理感受。色彩能夠誘發讀者某些生理感覺和心理反射,從而喚起某種聯想和感情。

書籍印刷的腰封視覺心理產生的情感

視覺心理互動的產生分為大體感受、細節觀察及關聯想象三個逐漸遞進的步驟。腰封設計中很多視覺元素能夠誘導讀者產生豐富的心理感受。色彩能夠誘發讀者某些生理感覺和心理反射,從而喚起某種聯想和感情。

如《暗水》腰封色調為暗紅色,同書籍封面顏色相呼應,給人奇怪恐怖、黑暗泥濘的感覺,即使不看內容文字也知道該書的類型,它的配色烘托了書籍整體懸疑的氣氛,讓讀者聯想到了黑夜、血色等一系列相關場景。

再如,不同的紙質材料的肌理質感能夠為書籍營造出特殊的視覺心理,柔軟的紙張能夠表現出溫文爾雅的文化底蘊,粗糙、毛面的紙張能表達書籍古樸典雅的特性。

甚至是文案語言的表述方式也能夠產生強大的心理影響,詩詞般的押韻文字能夠讓人聯想到風花雪月,簡潔、幽默的文字能夠讓人會心一笑。腰封上的所有元素都能夠刺激人的感官感受,產生某種反射,與讀者進行無言的情感和信息交流。

與此同時,這種由腰封設計各元素產生的視覺心理也能夠深化書籍的主題與內涵。

書籍印刷的腰封視覺心理產生的情感
書籍印刷的腰封視覺心理產生的情感

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