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BuKe factory >> Bookprinting >> 書籍腰封印刷設計的視觸覺心理互動性

書籍腰封印刷設計的視觸覺心理互動性

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-09-16 | 363 Views | 🔊 Click to read aloud ❚❚ ▶ | Share:
著者、設計師雖然不能實現與每一位讀者面對面的交流,但可以通過腰封設計與他們進行溝通和互動。腰封設計首先採用對視覺元素進行加工的手法,吸引讀者,從而激發聯想和想象,將讀者腦海中與腰封描述有關的內容喚醒,通過這種感知引導讀者對於書籍形成視覺判斷,進而產生對書籍內涵的品味和認知。

書籍腰封印刷設計的視觸覺心理互動性

著者、設計師雖然不能實現與每一位讀者面對面的交流,但可以通過腰封設計與他們進行溝通和互動。腰封設計首先採用對視覺元素進行加工的手法,吸引讀者,從而激發聯想和想象,將讀者腦海中與腰封描述有關的內容喚醒,通過這種感知引導讀者對於書籍形成視覺判斷,進而產生對書籍內涵的品味和認知。

這種感知心理體現出的愉悅、刺激、恐懼等變化都是對腰封設計中視覺判斷的直接反映。

腰封設計也通過不同材質、不同形態的運用,使讀者產生最親切、最直觀的觸覺感知。材質的軟硬、厚薄、粗細、紋理、纖維、光澤度等都能喚起讀者在觸覺上的敏感性和新鮮感。

《人文江南關鍵詞》的藍色布紋紙腰封,配合深棕色粗牛皮紙封面,讓人禁不住用手指去輕輕摩挲。設計師通過紙質色彩選擇和其觸感,使讀者心靈得到了沉澱,細細品味書籍帶來的古樸寧靜魅力。



綜上所述,對腰封設計的特性即對其特徵和性質的研究,應建立在對時代感、視覺表現、從屬性、信息傳達、讀者心理研究的基礎之上,並多角度、全方位地加以理解和呈現。

書籍腰封印刷設計的視觸覺心理互動性
書籍腰封印刷設計的視觸覺心理互動性

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