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BuKe factory >> Bookprinting >> 書刊腰封印刷設計的信息傳達性

書刊腰封印刷設計的信息傳達性

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-09-16 | 430 Views | 🔊 Click to read aloud ❚❚ ▶ | Share:
對於有腰封的書籍而言,腰封是對書籍主題的診釋,能夠在方寸之間傳達給讀者盡可能多的關於這本書的情況,從而引發讀者的註意和購買欲望。

書刊腰封印刷設計的信息傳達性

對於有腰封的書籍而言,腰封是對書籍主題的診釋,能夠在方寸之間傳達給讀者盡可能多的關於這本書的情況,從而引發讀者的註意和購買欲望。

因此腰封設計需要對書籍相關信息進行高度提煉和濃縮,不只是書籍內容、作者觀點、經歷,更是需要將自己的設計方案與市場的現實狀況進行分析比較,對書籍主題的來源、歷史、價值等加以分析和定位,分析書籍的閱讀人群,在準確定位書籍的購買閱讀人群之後,針對讀者的不同消費需求進行設計,借助腰封設計的視覺宜傳準確傳達全書的主題和風格。

《魍魎之匣(上)》腰封上“最幽暗深微的人心最廣袤莫測的世間。到底是魍魎之匣,還是匣中魍魎”區區數字已經將讀者帶入了無限的思考,深色的腰封區+封面顯得更為凝重,引導相關讀者從精神層面認同書籍,並在精神需求方面得到滿足。

只有這樣的腰封設計才能使宣傳促銷內容得到精準傳達。

書刊腰封印刷設計的信息傳達性
書刊腰封印刷設計的信息傳達性

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