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BuKe factory >> 印刷廠印刷色彩的嗜好與禁忌

印刷廠印刷色彩的嗜好與禁忌

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-08-27 | 600 Views | Share:
色彩能引發人們的遐想,能給人帶來豐富的聯想和回憶,使人產生喜、怒哀、樂的情憬,因此,絕大多數的消費者對某種色彩有特別的喜好,且隨意性強,經常會因個性、時代、社會形態、流行元素、周圍環境、教育形式、突發事件等差異而改變。

印刷廠印刷色彩的嗜好與禁忌

色彩能引發人們的遐想,能給人帶來豐富的聯想和回憶,使人產生喜、怒哀、樂的情憬,因此,絕大多數的消費者對某種色彩有特別的喜好,且隨意性強,經常會因個性、時代、社會形態、流行元素、周圍環境、教育形式、突發事件等差異而改變。

有色彩的嗜好,當然也會有色彩的禁忌,歷史傳統、民族文化導致有些色彩引起公眾的不良情緒和聯想,就產生了色彩的禁忌,如黃色在一般情況下代表溫暖、太陽、權力等,但對於猶太人來說,由於在被法西斯奴役時,被追穿黃色衣服,因此黃色在以色列被認為是不吉祥的色彩。包裝設計要照顧銷售地區可能面對的風土民情,所以在色彩設計時,一定要適當地回避運用禁忌色,以免造成不必要的損失。

印刷廠印刷色彩的嗜好與禁忌
印刷廠印刷色彩的嗜好與禁忌

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