The packaging box also has emotions

The packaging box also has emotions

(1) Cold and warm sensation

The feeling of warmth and coldness does not come from the actual physical temperature, but is related to our visual and psychological associations. Colors such as red, orange, and yellow bring people a fiery and passionate feeling. Cold colors such as blue, green, and purple give people the impression of being calm like water.

(2) Awakening and Tranquility

Generally speaking, warm colors, high brightness colors, and high solid colors have strong visual nerve stimulation and can cause excitement in viewers. Colors such as red, red orange, orange, yellow orange, and yellow are called "excitation colors"; Cold colors, low brightness colors, and low purity colors give people a sense of calmness, known as "calm colors", such as blue, blue purple, blue-green, and so on. To express excitement in design, "warm colors" can be used, while to express quietness, stability, and rationality, "cool colors" can be used.

(3) Light and heavy feeling

The lightness of colors is mainly due to the relationship between color brightness.

Generally speaking, high brightness colors such as white and yellow give people a feeling of lightness;

Black or low brightness colors appear heavier.

Colors with the same brightness depend on their purity, with higher purity appearing lighter and lower purity appearing heavier.

Although light colors may give people a sense of lightness, they can also make people feel unstable; On the contrary, low brightness colors have a heavy feeling.

When designing to match light and heavy colors, it is necessary to consider the balance between them.

(4) Front and back feeling

The sense of color before and after. The imaging of various colors with different wavelengths on the human retina has a forward and backward feeling. Generally, warm colors, solid colors, high brightness colors, strong contrast colors, large area colors, concentrated colors, etc. have a forward feeling, while cool colors, turbid colors, low brightness colors, weak contrast colors, small area colors, dispersed colors, etc. have a backward feeling. In design, if forward and backward colors can be used appropriately, effective layering and spatial sense can be achieved.

(5) Soft and hard feeling

The softness and hardness of color mainly come from the brightness of the color, but also have a certain relationship with purity. The higher the brightness, the softer it feels, and the lower the brightness, the harder it feels; Colors with high brightness and low purity have a soft feel, while colors with medium purity also have a soft feel. Both high purity and low purity colors have a hard texture, and if their brightness is low, the hard texture is more pronounced. neutral color palette

It appears the most gentle.

The packaging box also has emotions