The Meaning of Color in Packaging Printing Design

The Meaning of Color in Packaging Printing Design

The meaning of packaging color refers to different colors having different symbolic meanings, which belongs to the field of psychology. Most people believe that the emotional impact of color is generated through human associations, which are inseparable from age, gender, occupation, social environment, and life experience. In addition, the color fixed patterns created by people's habits over the long term have also made some color sensations eternal in people's minds.

In short, symbolism is a way of thinking formed by association and conceptual transformation.

(1) Red

Colors with strong visual stimulation have a dual meaning, representing auspiciousness, joy, exuberance, and passion, always reminding people of beautiful things, as well as danger and impulsiveness. Red is also the most commonly used color in the packaging of traditional Chinese festivals, hence it is also known as Chinese color.

(2) Orange

Orange - a color between red and yellow, with the advantages of both, giving people a clear and lively impression. Orange always brings warmth, reminds people of abundant fruits, and easily evokes associations of nutrition and sweetness, making people feel happy. It is a frequently used color in packaging, especially in food packaging.

3) Yellow

Bright and delicate colors have a strong sense of brightness, making people feel bright and pure. Young plants often appear pale yellow, with associations of newness, innocence, and naivety, and can also remind people of highly nutritious egg yolks, cream, and other foods.

(4) Green

Green - the color of plants and trees in nature, symbolizing nature, hope, and life, as well as youth and longevity. It contains dignity and tranquility in liveliness. It has the function of balancing human emotions and is an easily accepted color.

(5) Blue

The extreme cold color corresponds exactly to red. Represents calmness, truth, authenticity, eternity, possessing the characteristics of calmness and rationality. Blue easily produces a feeling of clarity, transcendence, and detachment from the mundane world. Deep blue can evoke feelings of low mood, depression, and mystery, as well as feelings of unfamiliarity and loneliness. The sky blue, which is not an extremely cool color, will make people feel relaxed. Previously, blue was the most commonly used color in electronic technology and electrical product packaging. Now, blue is widely used in packaging for food, medicine, clothing, and other products.

(6) Purple

Purple - carries the meanings of authority, respect, nobility, elegance, mystery, and loneliness, and is a contradictory color. The use of purple is difficult to grasp and is commonly used in packaging for cosmetics, health products, etc.

(7) White

The symbol of purity represents elegance, giving people a feeling of immaculate, icy, simple, and sacred. It is a contrasting black color. Due to its susceptibility to contamination and weak impression, white is less commonly used in packaging, but it has some applications in cosmetics and pharmaceutical packaging.

(8) Black

A solemn, solemn, dark, and oppressive color gives people a mysterious and unfathomable feeling. Black is an indispensable color in packaging design. In the past, it was often used as an auxiliary color, but with the changes of the times, black has become the spokesperson for "cool". Therefore, in many modern products sold to men and young people, black has become a popular main color for packaging

(9) Gold Silver

Colors with metallic luster. Due to its unique dazzling luster, it forms a symbol of luxury, nobility, and delicacy, and is the decorative color of various high-end product packaging.