Text types for paper box packaging design

Text types for paper box packaging design

1. Brand name

The brand name is an important text on the packaging and the most direct factor in conveying product information. It is usually designed on the front of the main body of the packaging. The more innovative and personalized the font design of a brand name, the more infectious it will be, but it must also conform to the inherent characteristics of product commercialization. Monotonic font design often loses its visibility due to a lack of vividness.

2. Explanatory Text

In packaging design, text is an essential component for conveying product information. Some packaging decoration designs may not have graphic images, but they cannot have textual explanations. The explanatory text on the packaging includes: trade name, specifications, model, capacity, weight, purpose, production date, shelf life, usage method, storage method, precautions, manufacturer, address, contact information, trademark, etc. (these explanatory texts are mandatory legal texts). Consumers can further understand the product through these texts.

In short, corresponding text processing should be done according to the form and structural characteristics of the packaging. The design of this type of text advocates simplicity and clarity, and can use standardized basic printing fonts. It is worth noting that in terms of layout, decorative text may appear on some packaging to highlight product features and strengthen promotion efforts. This means adding "outerwear" to the packaging font, which can make the product more eye-catching and bright.

The design of decorative text is more flexible and diverse compared to other types of text, and can generally be designed according to the needs of product text. Decorative text mainly includes: contour decoration, stroke decoration, shadow decoration, illustration decoration, segmentation decoration, background decoration, etc.

Colorful decorative text can directly bring products closer to consumers. The arrangement of decorative text should be placed on the front display surface of the product.

Text types for paper box packaging design