Packaging Visual Text Design

Packaging Visual Text Design

Writing is a symbol that records language. Since the invention of various types of writing in human society, language has surpassed the limitations of time and space and become one of the tools for communication, expression, and meaning in human society.

Words have transcended the realm of language and possess strong graphic ideas. By shaping and organizing the font, clearly conveying the characteristics of the product, it not only provides people with aesthetic enjoyment, but also arouses consumers' interest and trust, promoting sales.

In packaging and decoration design works, text is an important component of conveying product information, and text itself is also an indispensable visual image in packaging design visuals. Some packaging and decoration works are even composed entirely of text. The quality of text directly affects the overall effect of packaging design works.

Therefore, packaging design with text as the main element should be good at using different text changes to create rich images, and clever text arrangement and combination should give people a scholarly and moist atmosphere. As shown in Figure 4-22, it is a series of simple and elegant packaging designs with a rustic and ancient style, showcasing the visual effect of Zen language and Zen environment

The text design on packaging should reflect the characteristics and properties of the product, and have uniqueness, recognition, and aesthetic functions. The arrangement of text should be coordinated with the overall design style of the packaging. The text content should be concise, authentic, vivid, easy to read, and memorable. The text on the packaging usually includes the following content: trademark name, product name, product specifications, advertising language, quality instructions, usage instructions, ingredient instructions, precautions, manufacturer and address name, etc.

These reflect the essential content of packaging, and packaging design must consider these words as a part of the overall packaging design for overall consideration.

Packaging Visual Text Design