The representation content of packaging box graphics

The representation content of packaging box graphics

The expression content of packaging box graphic design includes character image, product image, decorative image, explanatory image, etc.

1. Character image

The character image in packaging design is a graphic representation that focuses on the target audience of the product. The characteristics of character image style include: intellectual, emotional, spiritual, humorous, witty, exaggerated, popular, etc. Some products directly use character images to convey the target audience of product consumers. Such as youth idols on beverage packaging, Chang'e image on mooncake packaging, sports stars on sports item packaging, etc. The application of accurate character images has market guidance advantages, is widely loved by consumers, and can effectively convey product information, bringing consumers closer to the product and deepening their impression of it.

2. Product image

Product image includes both direct and indirect product images. The direct image of a product refers to the self image of the packaged goods, which is the most commonly used image in graphic design. It can enable consumers to have a clear understanding of the contents of the packaging. The indirect image of a product refers to the image of the raw materials used in the product, such as liquid fruit juice, granular instant coffee, sorghum for brewing, etc., all of which can be expressed through the image of the raw materials used in the product.

3. Decorate the image

Decorative images are expressed in artistic form and aesthetic expression as their core, combining the characteristics of concreteness and abstraction, representation and symbolism. With the change of people's aesthetic taste, more and more decorative images are favored by people. Therefore, the appearance of decorative images in the packaging design of many products, whether it is concrete expression or abstract expression, can enhance the infectiousness of the products. In the packaging design of some products, traditional decorative images with auspicious meanings are chosen to create a strong sense of form in the packaging. In decorative graphics, both traditional and modern decorative images can bring people joy and imagination.

4. Explain the image

Explanatory images often appear in the form of cartoon comics. In order to help consumers understand the functions and usage methods of the product, explanatory diagrams are designed on the product packaging in a visual and textual form, providing consumers with clearer and more vivid annotations.

The representation content of packaging box graphics