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BuKe factory >> knowledge >> 畫冊設計視覺符號特點六、直觀和抽象的統一

畫冊設計視覺符號特點六、直觀和抽象的統一

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-11-22 | 744 Views | 🔊 Click to read aloud ❚❚ ▶ | Share:
直觀和抽象的統一主要體現在兩個方面首先,平面設計中視覺符號形式的直觀和內容的抽象統一。視覺符號的形式是看得見、摸得著的客觀實在,而視覺符號所表達的內容需要人們借助大腦分析、理解。這種理解在程度上因人而異,在環境上因時、因地而變。

畫冊設計視覺符號特點六、直觀和抽象的統一

直觀和抽象的統一主要體現在兩個方面首先,平面設計中視覺符號形式的直觀和內容的抽象統一。視覺符號的形式是看得見、摸得著的客觀實在,而視覺符號所表達的內容需要人們借助大腦分析、理解。這種理解在程度上因人而異,在環境上因時、因地而變。現在的人們看待原始人的圖騰符號就像看待一個普通的裝飾圖案,已經很難體味到當時原始人的那種崇拜心情了。


其次,視覺符號形式的表現也具有直觀和抽象相統一的特徵。幾何圖形、字體、色塊等是一種非具體形式,體現出某種程度的抽象性;而寫實性的攝影、繪畫等視覺符號具有描摹客觀對象的特徵,其直觀性油然而生。


畫冊設計視覺符號特點六、直觀和抽象的統一
畫冊設計視覺符號特點六、直觀和抽象的統一

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