Plate design and arrangement of packaging boxes

Plate design and arrangement of packaging boxes

The layout design of packaging is based on the characteristics of the product and the need for visual communication information, organizing the necessary elements such as text, graphics, and colors in a limited layout space. Expressing the personalized artistic characteristics of rational thinking, forming a product packaging that is both rich in hierarchical changes and seamless, with obvious stylistic features, and coordinating with the packaging's shape, structure, and materials to form a gradually perfect overall image.

Layout composition method

Based on the information content of the product, creatively arrange visual elements such as text, graphics, colors, lines, etc. through factors such as position, direction, quantity, and area to express ideas and plans in visual form.

The composition methods of packaging layout can be roughly summarized as follows

(1) Vertical type

Vertical arrangement refers to the vertical arrangement of product information through visual communication elements, giving people a sense of being upright, upward, smooth, and timeless.

(2) Horizontal type

Horizontal arrangement refers to the horizontal arrangement of product information through visual communication elements. Horizontal spatial segmentation often makes people feel peaceful, dignified, and stable. Similarly, the composition of a horizontal structure should also seek changes in stability and richness in simplicity.

(3) Tilted type

When the main elements are composed in an inclined manner, the most impressive impression is the sense of rhythm, which makes the packaging full of vitality.

When using a tilted structure, one should pay attention to the direction and angle of the tilt. The tilt direction is generally better from bottom to top, which meets the psychological needs and aesthetic habits of the three people; The second is that tilted elements can bring dynamism, while also conveying a sense of instability, which means that the relationship between motion and stillness must be handled well, and stability must be sought in imbalance.

(4) Central style

Concentrate visual elements at the center of the display surface, creating a large blank space around it.

The central style can clearly highlight the main image and give people a concise and eye-catching feeling. The central style emphasizes the changes in the shape of the central image, and pays attention to adjusting the proportional relationship between the central image and the entire display surface.

(5) Split type

Segmented layout refers to the method of creating diverse and varied spatial effects by arranging visual elements in a space segmented according to a certain linear pattern.

The methods of segmentation include vertical segmentation, horizontal segmentation, oblique segmentation, cross segmentation, curved segmentation, etc. When constructing, it is necessary to handle the spatial size relationship and primary secondary relationship well.

(6) Scatter type

Scatter style refers to the method of constructing visual elements in a free and dispersed manner. It gives people a relaxed and pleasant feeling with rich visuals.

When designing, attention should be paid to the layout of the structure and the interconnection between various elements. In addition, the image should not lose its relative visual center.

(7) Corner style

Edge and corner design is the arrangement of key visual elements on the edges or corners of the packaging display surface, intentionally leaving large blank spaces in other areas. This traditional composition method can enhance consumers' curiosity and attract their attention. But it is important to pay attention to the position of visual elements at the corners and the contrast between reality and virtuality.

(8) Overlapping type

Overlapping is a construction method in which graphics, text, lines, and color blocks are interspersed and overlaid with each other. The multi-level overlap makes the picture rich, three-dimensional, and the visual effect loud and strong. The key to overlapping composition is to use the principles of contrast and coordination to ensure that there are multiple levels without disorder and complexity without complexity.

(9) Integrated style

Comprehensive approach refers to a composition without rules, or a combination of several composition methods to present a unified representation. Although there is no fixed formula for a comprehensive style, it must follow diverse and unified formal rules to produce a strong artistic effect with individuality.

Plate design and arrangement of packaging boxes