Characteristics and Advantages of Digital Watermarking Technology in Anti-Counterfeiting Applications for Printing【Bukeprinting】

Characteristics and Advantages of Digital Watermarking Technology in Printing Anti-Counterfeiting Applications【Buke Printing】

Unlike traditional printing anti-counterfeiting technologies, digital watermarking-based printing anti-counterfeiting technology completely updates the traditional concept of printing anti-counterfeiting and possesses the following characteristics and advantages in combating counterfeiting:

(1) The watermark serves as an identification mark. It is visually invisible within the printed product and can only be detected using a specific detector or a common scanner paired with corresponding software.

(2) It offers excellent technological exclusivity and high confidentiality, allowing for hierarchical and permission-based management.

(3) The hidden watermark can consist of meaningful numbers, random codes, text information, images, or even audio.

(4) The hidden watermark information continuously exists within the printed product over time and across different locations.

(5) The addition of the digital watermark and its content are randomized.

(6) It enables supply chain authentication. After embedding a watermark into an image, authentication can be performed at various nodes in the supply chain to verify if it is a copy of the original, thereby preventing forgery and product substitution.

(7) Digital watermarking anti-counterfeiting technology does not impose special requirements on printing equipment, making it difficult for counterfeiters to detect its presence.

Characteristics and Advantages of Digital Watermarking Technology in Printing Anti-Counterfeiting Applications【Buke Printing】